Placeholder Client — Retail Brand — Retail & Fashion
An editorial campaign for a heritage retail brand — natural light, honest texture, no noise.
- Client
- Placeholder Client — Retail Brand
- Year
- 2025
- Location
- Montreal, QC
- Industry
- Retail & Fashion
Overview
A Montreal retail house wanted a campaign that felt like its craft: unhurried and precise. We built a photography-led system — lookbook, in-store, and social — around soft daylight and generous white space.
Approach
Everything was shot on location in the brand's own atelier over two days. One lens family, one light direction, and an editorial grid designed before the first frame — so every image already knew where it would live.
Services
- Commercial Photography
- Creative Direction
- Branded Content
Deliverables
- 48-image campaign library
- Seasonal lookbook layout
- Vertical social cutdowns from motion coverage
Project inquiry
Making something in this space?
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